Privacy Policy for the Ancient Lore Village
PRIVACY POLICY FOR BOYD HOLLOW RESORTS, DBA ANCIENT LORE VILLAGE
Last updated: January 2026
Welcome to privacy at Ancient Lore Village
Within the storybook hills and tucked away dwellings of Ancient Lore Village, every guest brings a new tale. Your personal information is part of that story, and we treat it with the same care we give to our gardens, trails, and tiny glowing windows at night.
This Privacy Policy explains how Ancient Lore Village, referred to as Ancient Lore Village, we, us, or our, collects, uses, shares, and protects information about you when you visit our website at www.ancientlorevillage.com and any pages or forms we control, use the Ancient Lore Village mobile application referred to as the App, or interact with us by email, phone, text message, in person, or through our booking, ticketing, or messaging partners.
Together, these are referred to as the Services.
By using our Services, you agree to the practices described in this Privacy Policy. If you do not agree, you may choose not to use the Services. We always welcome your questions.
Interpretation and Definitions
For purposes of this Privacy Policy, the following terms have the meanings described below. Words appearing in the singular include the plural and vice versa.
- Account means a unique account created for you to access parts of our Services.
- Affiliate means an entity that controls, is controlled by, or is under common control with Ancient Lore Village.
- Personal Information or Personal Data means information that identifies, relates to, describes, or could reasonably be linked to an identifiable individual.
- Service Providers means third party companies or individuals who perform services on our behalf, such as payment processing, reservations, messaging, analytics, marketing, or technical support.
- Usage Data means information collected automatically when you use the Services, such as device information, browsing activity, and interactions with our website or App.
- You means the individual accessing or using the Services.
Information We Collect
Information you provide to us
You may provide information directly when you make or manage a lodging, event, or ticket reservation, submit a contact, inquiry, or group booking form, sign up for newsletters or marketing communications, opt in to receive text messages, create or access an account in the App, participate in surveys, contests, or promotions, or communicate with us by email, phone, text, social media, or in person.
This information may include your name, postal address and billing address, email address, phone number, details about your stay or visit including dates, guest count, and special requests, event details and preferences, account login credentials, payment and transaction details handled by our payment processors, and any other information you choose to share.
Information collected automatically
When you use our website or App, we may collect information such as your IP address, browser type and version, device type, operating system, and mobile identifiers, pages or screens viewed, clicks and time spent, referring pages or campaigns, general location derived from IP address, and App usage data and interactions.
We collect this information using cookies, pixels, SDKs, and similar technologies.
Location information in the App
With your permission, the App may collect more precise location information such as GPS data to provide location based content, navigation support, or contextual experiences.
You can control location access through your device settings. Disabling location access may limit certain App features.
Information from other sources
We may receive information from third parties such as online travel agencies and booking engines, group planners and tour operators, ticketing and reservation platforms, marketing and analytics providers, and social media platforms when you interact with our content.
We combine this information with information collected directly to manage bookings and improve our Services.
How We Use Your Information
We use personal information to provide, personalize, and improve the Services, process reservations, purchases, and events, operate and enhance our website and App, communicate about bookings, schedules, updates, and guest support, send confirmations, receipts, and administrative notices, send marketing communications where permitted and based on your preferences, analyze usage trends and improve guest experiences, maintain security and prevent fraud, and comply with legal obligations and enforce agreements.
If we use your information for a materially different purpose, we will notify you as required by law.
Text Message Communications and Consent
When you provide your phone number and opt in to receive marketing communications, you consent to receive recurring marketing text messages from Ancient Lore Village at the number provided. Messages may be sent using an automatic telephone dialing system. Consent is not a condition of purchase.
Message frequency will vary based on your interactions and preferences. Standard message and data rates may apply.
You may opt out of marketing text messages at any time by replying STOP. Opting out of marketing texts does not affect transactional or service related messages, such as booking confirmations, schedule updates, security alerts, or important account notices.
How We Share Information
- We do not sell your personal information.
- We may share information with trusted service providers who perform services for us, including booking platforms, payment processors, text and email messaging providers, website and App developers, analytics providers, and customer support tools. These providers may only use information as needed to perform services for us and must handle it in accordance with this Policy and applicable laws.
- We may share information with affiliated entities under common ownership or control where necessary to operate our Services and in accordance with this Policy.
- We may share information with business partners involved in fulfilling bookings, events, or packages you request.
- We may disclose information to comply with legal obligations, respond to lawful requests from public authorities, enforce our agreements, protect our rights or property, investigate wrongdoing, or protect the safety of guests, staff, or the public.
- If Ancient Lore Village is involved in a merger, acquisition, restructuring, or asset sale, information may be transferred as part of that transaction subject to appropriate safeguards.
- We may also share aggregated or de identified information that cannot reasonably identify you.
Cookies and Similar Technologies
We use cookies and similar technologies to remember preferences, enable features, analyze usage, and measure marketing performance. You can manage cookies through browser or device settings, though some features may not function properly if disabled.
Payments and App Store Purchases
Payments are processed by third party providers such as Stripe, Apple App Store, and Google Play. We do not store full payment card information on our systems. These providers handle information according to their own privacy policies.
Legal Bases for Processing for EEA and UK Guests
Our legal bases for processing personal information include performance of a contract, compliance with legal obligations, legitimate interests such as improving services and ensuring security, and consent where required. You may withdraw consent at any time where applicable.
Your Choices and Rights
Depending on your location, you may have rights to access personal information we hold about you, request correction of inaccurate or incomplete information, request deletion subject to legal obligations, object to or restrict certain processing, request portability of your information, and withdraw consent where processing is based on consent.
To exercise these rights, please contact us using the details below. We may verify your identity before responding.
United States State Privacy Rights
We honor applicable United States state privacy laws. We do not sell personal information or share it for cross contextual behavioral advertising as defined under those laws.
Children’s Privacy
Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.
International Transfers
Information may be processed in the United States or other countries where our service providers operate. These locations may have different data protection laws than your home country. We take reasonable steps to protect information during international transfers.
Data Retention
We retain personal information only as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.
Data Security
We use reasonable technical, administrative, and physical safeguards to protect personal information. No system is completely secure, and we cannot guarantee absolute security.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The Last updated date at the top of the page reflects the most recent version. Continued use of the Services after changes are posted means you accept the revised Policy.
Contact Us
Ancient Lore Village
7107 Sevierville Pike
Knoxville, Tennessee 37920 United States
Email [email protected]
Phone 865 200 2434
Please include your name and a description of your request so we can respond efficiently.
A Closing Note from the Village
Thank you for trusting Ancient Lore Village with your celebrations, escapes, and personal information. If anything in this Privacy Policy feels unclear or out of step with your expectations, we welcome the conversation. Together, we can keep your experience as safe, transparent, and magical as possible.